KAWS LAUNCH TOKYO
In November 2018 Kim Jones was set to drop his first commercially available line for Dior in the form of a collaborative collection with renowned artist Kaws. The brand requested a creative concept for the packaging of its collection at the global launch in Tokyo.
Lee flew to Japan and created an experience that turned Dior packaging into the ultimate hype memorabilia. Using a handjet printer, a total number of 300 Dior shirts with unique designs and 500 bags were printed with a date+time +bag number print on them.