HEAD OF BRAND & STRATEGY AT FEAR OF GOD
The G-Check series are our lighthearted conversations with friends from the industry. Original thinkers who share their passions and views with us. Up next is a Frenchie in LA, Head of Brand & Strategy at Fear of God and world renowned sheep whisperer, Latitia Lotthé.
“I’m Laetitia Lotthé, I’m 31, I’m half Central African, half French and I’m based in LA. Born in Bangui, I grew up in Mexico DF, Manila & Johannesburg, then spent the most of my adult life in Paris and lastly moved to LA last year, where I technically still live, even though I’ve been “locked out” for the past 6 months because of the travel ban… long story! 🙂
As for my professional background; after a 10-year run at Comme des Garcons mostly working with Gosha Rubchinskiy, I recently joined Fear of God as Head of Brand and Strategy. Got drawn to Fashion from an early age as my mom was a bespoke tailor, but what I love most is working with different people from various backgrounds and seeing synergy unfold sometimes where least expected.”
What has been your best 2020 moment so far?
To be honest, not one single moment stands out. 2020 has been hard man, for everyone and for many reasons. What keeps me going is just witnessing small acts of kindness, these are the best moments. This saying seems even more relevant nowadays: “Every person you meet is facing a battle you know nothing about”, so just trying to keep that mind…
What is your favorite place in the world and why?
Oh wow, that’s a very hard question. No absolute favorite, but I guess if I looked back in the past year, the one place where I felt fully at peace was in the Pyrenees mountains, which I visited last summer on a solo trip. Perhaps it was the altitude, but I felt completely high, rolled in the grass, spoke to sheep, sang to “the sound of music”, cried of happiness!
What new skill would you like to pick up?
If I could snap my fingers and know how to speak Sango, Lingala, Italian and Russian I’d be over the moon! On a more attainable level (or is it??), knowing how to do a split or more than 10 push-ups would already be a good start.
I recently re-watched “I’m Not Your Negro” and was moved as much as the first time. James Baldwin is an incredible speaker and there are strong archive images and videos, altogether beautifully edited. And if you’re hungry for more, these two by Göran Olsson, who uses old Swedish TV archives: Concerning Violence (based on Frantz Fanon’s essay) and The Black Power Mixtape.
I’m really not a music head, I’m one of those people who say they listen to everything but really though, I am really random. Currently I just turn on FIP which is a long established French radio which I’m pretty sure mostly older people listen to, but I find it always works for me, switches from one genre to another without transition but always chill. And when I need something more upbeat to work out for example, these mixes by my friend Paulie (I Love Perros on Soundcloud)
Constantly inspired by people that are on the frontlines of the fight against racism; it takes so much courage, perseverance, energy and faith to push a message that is not often welcomed. Naturally, the BLM movement comes to mind, very impressed with their organizing and communication, but even at a smaller level, anyone who stands up and puts in the work to actively be ANTI-racist is always a source of inspiration for me. On that note, since she is from Amsterdam like you guys, shout out to Rudy Asibey who spontaneously put her feelings down in impactful words a couple months ago, went viral, and got offered her first book deal, coming out very soon!
A bit of red wine and a lot dancing!
Anything else you would like to share?
Thank you for featuring me here! I’ve been in my bubble, buried under work and anxiety, so it was a nice break and I appreciate the space to express!