G-CHECK #1
SIMON WAINWRIGHT
GLOBAL CREATIVE DIRECTOR AT SONOS

The G-Check series are our lighthearted conversations with friends from the industry. Original thinkers who share their passions and views with us. First up, he is an honorary Amsterdam local, he is witty, he is the boss of sarcasm, he is Simon Wainwright.
“I’m Simon Wainwright, originally from Northumberland in the northeast of England, now based in Brooklyn, NY, having lived in London and Amsterdam in between. I work as the Global Creative Director for Sonos, and my background is largely in design, communications, experiential marketing, and cultural brand partnerships. I love spicy food, hate olives, and am known to walk insane distances in foreign cities to see a cool building or find a decent cup of coffee.”
Who inspires you right now and why?
It might be a cliché, but my son, Alden. He’s only a toddler but is teaching me so much every day; some of it is about myself (good and bad), but mostly it is showing me how to look at the smallest details with wonderment and excitement again. He’s brought an incredible sense of new perspective, and also reminded me what is most important in life.



