JORDAN x MAHA
As Jordan was further increasing its focus on women, for part of the Fearless Ones series they decided to partner up with female streetwear pillar Maha Amsterdam. With the objective to inspire women to be more fearless, we highlighted personal stories from women in Maha’s own community. We teamed up with SNEAKRS and told a genuine Maha story through the lens of Naomi Tamaëla. In addition we set up an event for the Maha community to experience a path of intrinsic development.
For the event, we were inspired by Michael Jordan himself, and how he and the rest of the Chicago Bulls mentally prepared themselves for their most iconic games. We invited world-renowned Sound Bath therapist Sara Auster for an inspiring talk and intimate Sound Bath session.