BYBORRE services a niche demographic, supporting leading brands such as The North Face, Gore-Tex and Nike, who are interested in pushing forward their textile developments through the studio’s extensive knowledge on design- and knitting techniques. The studio’s own clothing label is where BYBORRE strives to create a better understanding of their innovation stories. The archetypical clothing pieces exist to showcase the relationship between material and machine, at the same time introducing a new approach to fashion.
Our partnership with BYBORRE revolved around sharpening the studio’s branding. The first step was to create a campaign video for their On-Pattern collection during Paris Fashion Week. The video showcases shapes and movements, while taking a closer look at the On-Pattern 3D Knit.