With over two million subscribers worldwide, within two years SNEAKRS has evolved from a mobile retail platform dedicated to the most exclusive drops, into a community of true sneaker lovers. As Nike saw the community grow along with the highly involved behavior of its members, they felt it was time to bring the app to the next level. Besides being a place for sneakerheads to find their next gem, Nike wanted the app to become a place for inspiration and education.
We worked together with the SNEAKRS team to first build a framework in which we could create content that would culturally resonate with the sneaker community as well as stay true to the core of the app. Then, with the framework in place, throughout the year we’re continuously curating and creating content in covering local creative communities and individuals in all of Nike’s key European cities. This resulted in a wide variety of projects which included insightful conversations with Luca Benini and the Slam Jam team, a tour around Paris with Starcow, link ups with the BSTN squad, and connecting with people and events around cultural moments such as Paris Fashion Week.