Sonos prides itself in being the smart home sound system. They believe that incredible sound not only brings rooms together, but also people. With that in mind, as Sonos was continuing to build its brand in the Benelux in 2018, the objective was to find a way to let people really experience what great sound can do to your home. How to listen more immersively and together. How to listen better.
For a period of one year we rented a canal house and baptised it Sonos Home Amsterdam, right in the heart of the city; a real two-bedroom house on the famous Singel where consumers, press and partners could come and experience the product in the most realistic setting possible. Throughout the year, the guests were not only able to discover the product’s features such as its surround sound, multi-room functionality and over 60 music streaming services, but also attend inspiring events within the realm of sonic culture. Experiences would vary from album listening sessions, screenings, sound meditations and talks, to just hanging out with snacks while listening to music.