NIKE

tech pack room

Nike reached out to GOWTU to help reposition the SS17 Tech Pack collection as a wardrobe must-have and highlight its fashionable versatility. Twenty cultural leaders were invited by Nike’s private concierge to visit the Tech Pack Room for a tailored experience where they got to explore the collection in depth with Nike staff and Jean Paul Paula. We then took to the streets with photographer Dennis Branko and created, together with our guests, the Tech Pack campaign.

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