We paid a visit to a new generation of European culture pushers and Air Max collectors to talk about their stories, opinions and aspirations. The collaboration also resulted in a platform for global Air Max fans to showcase their own passion for the Nike classic by responding to our content with images of their own favorite gems. The celebration was accompanied by an all new Air Max 1 City Pack honouring London and Amsterdam. The two capital cities when it comes to representing the Air Max silhouette, making the sneaker the cultural icon it is today. In conclusion, a documentary spotlighted a few of Nike’s own as well as some of the most profound figures in sneaker culture to tell the story of Air Max from their perspective, including our very own Masta Lee.